RecruitU was founded by a former college coach and includes a team of college level coaches who possess significant experience as head and assistant coaches at all levels of college sports. They are experts in evaluating athletes and identifying their ideal college matches and understand the recruiting process and landscape.
The mission of our founder and team is to ensure a positive college experience on all levels for our athletes. Accordingly, they are proactive in providing their expertise and intuitive knowledge of their sport and the recruiting process and its nuances for the benefit of our athletes, parents and organizations.
George White - Founder and CEO
Possessing a passion for mentoring student-athletes, George has been a head and assistant basketball coach at all levels of college from DIII (Ursinus College) to High DI (Stanford). He is also a former student-athlete himself, having captained the basketball team at Harvard.
Also possessing management and finance experience, George combined these skills in founding RecruitU to empower athletes and their parents and schools to realize their dreams of a productive, enjoyable and memorable college athletic experience. He strives to enable them to achieve their potential and change negative outcomes currently prevailing in college recruiting by ensuring an ideal college match on all key levels.