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The landscape of college athletics has shifted dramatically with the introduction of Name, Image, and Likeness (NIL) rights and revenue share opportunities. Particularly in high-revenue sports such as football and basketball, athletes are now permitted to receive compensation. However, this new system comes with significant caveats, as colleges are requiring athletes to sign legally binding agreements in order to receive such benefits.
No Unified Standards One of the most troubling aspects of the current NIL and revenue-sharing framework is the lack of a standardized policy across the NCAA. Without a collective bargaining union or clear national guidelines, individual colleges have the freedom to draft their own agreements—many of which are heavily skewed in favor of the institution. Problematic Contract Terms Several clauses in these agreements have raised red flags:
Institutional Control Over Athlete Autonomy These contracts are frequently drafted by university legal teams focused on minimizing liability and maximizing control. As a result, agreements are often long, complex, and filled with provisions that favor the school. The imbalance leaves players with limited recourse or negotiating power. Advice for Recruits Recruited athletes should not commit to any college without first requesting a copy of its standard NIL and revenue-sharing agreement. It is crucial to have the document reviewed by a sports contract or legal expert. If concerning terms are identified and the school refuses to revise them, recruits should seriously consider eliminating that institution from their list. The NIL and revenue share era presents exciting opportunities, but athletes must remain vigilant to ensure their rights, health, and future are protected.
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Include a highlight video in your introductory email to college coaches to provide them with a sense of your abilities and stimulate recruiting interest. It's important to provide the proper types of clips and components.
To review, make sure that your first 3 or 4 clips jump out at them and try to limit the full video to 90 seconds in length. Keep it relevant to your position or event. Make sure you also note your basic athletic and contact info including your name, school, height, weight, email address, and phone number. As an example, here's a review of how to put together a highlight video for basketball as a point of reference for the level of detail required to use for your sport: For basketball highlights, know that catch and shoot three pointers, free throws, layup lines and break away layups are filler and a waste. Show your shot creativity and shot making skills. Address situations where you are creating shots for teammates. Add a piece where you are displaying athleticism on defense. More and more coaches are asking for EVERY shot a player takes and video platforms such as huddle provide that capability. They want to see form, release point and release time as well as finishing ability. They want to see reads of defenses such as off-ball screens in delivering pocket passes or pops to the weak side. Those clips serve as an introduction to the video and then full game video with stats must accompany it. Beware that If you create a highlight film with every one of your made three pointers or assists, they will know the truth as soon as they get the full film. If you're still unsure of what to include, reach out and get from us or other college coaches in your sport or contact me for a free 30 minute expert consultation. College coaches now recognize the popularity of social media platforms among their prospective recruits. Accordingly, coaches are active in following socials to identify and track prospects. Thus, take advantage of your social media to get noticed and promote yourself to coaches.
What are social media best practices to enhance your recruiting? Be creative. Include graphics and music. These will set you apart and catch the eye of coaches. Post a highlight or meet reel directly or through a link if longer in length. To make sure that coaches can identify and assess you, provide a pointer on the video or details such as your number, jersey color and lane. Post a graphic of your relevant stats, times, averages and scores. Cover all relevant social platforms particularly those where coaches are spending time. Make sure that all of the content on your socials is appropriate and not offensive or controversial in order to avoid raising any red flags regarding your character. Getting recruited has never been more challenging so it's important to be proactive on all fronts particularly your social media. If you need further guidance on how to market yourself in order to get recruited, contact us for a free 30 minute expert consultation. College coaches now recognize the popularity of social media platforms among their prospective recruits. Accordingly, coaches are active in following socials to identify and track prospects. Thus, take advantage of your social media to get noticed and promote yourself to coaches.
What are social media best practices to enhance your recruiting? Be creative. Include graphics and music. These will set you apart and catch the eye of coaches. Post a highlight or meet reel directly or through a link if longer length. To make sure that coaches can identify and assess you, provide a pointer on the video or details such as your number, jersey color and lane. Post a graphic of your relevant stats, times, averages and scores. Cover all relevant social platforms including those where coaches are spending time. Make sure that all of the content on your socials is appropriate and not offensive or controversial in order to avoid raising any red flags regarding your character. Getting recruited has never been more challenging so its important to be proactive on all fronts particularly your social media. I was recently asked what might appear to be a basic question by one of my recruiting clients regarding an initial call with an interested college coach. The question, "How should I handle my call with him?"
Its answer goes deeper than you might think. Getting recruited has never been more challenging so you must do everything you can to improve your chances including in your communications with coaches. Making a positive impression with a coach is a great start and will distinguish you from other recruits. Let's break down how to do so. When I was a college coach, some conversations with recruits were like pulling teeth - not an enjoyable or positive impact and made me question whether the athlete was truly interested in my school. As a recruit, You should use these conversations to create a memorable impression on the coach while also educating yourself on the program, college and staff. Use it as an opportunity to enhance your recruitment and help determine your level of interest in the school. Be relaxed and engaging with the coach. You are recruiting them as much as they are recruiting you. Make sure you do your homework on the school and prepare a list of questions. Specifically indicate why you have interest in the school and inquire about the next steps and expectations. This will resonate with the coach and you'll gain a stronger feel for the college thus improving your prospects and decision making ability. A true win win for you.
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AuthorOur Founder, George White was a Head Coach at both the Division II and DIII levels and served as an assistant at the DI level. A former college athlete, he was Co-Captain of the Harvard basektball Team. His full bio can be found here: ArchivesCategories |
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