 The College Sports Financial Model Is Racing Toward a Cliff
College athletics is sprinting toward a financial breaking point — and the most alarming part is that the warnings are now coming from inside the power conferences themselves. For years, the NCAA and its largest member institutions pushed aggressively toward expanded athlete compensation models, culminating in the revenue-sharing framework tied to the House settlement. The move was framed as necessary modernization. But now, many of the very schools that helped build this new system are openly acknowledging they may not be able to afford it. When Power Programs Start Claiming Poverty Houston men’s basketball coach Kelvin Sampson recently described his own athletic department as “very poor” when discussing the ability to fund recruiting and player compensation. That statement should stop college sports observers in their tracks. Houston is a national contender competing at the highest levels of college athletics — yet even programs of that stature are raising financial alarms. UCLA coach Mick Cronin has been equally blunt, acknowledging the widening gap between the “haves” and “have-nots” in the NIL and revenue-share era even within power conferences. Cronin has pointed directly to programs like fellow Big 10 member Rutgers as examples of schools struggling to compete financially in the new landscape. These are not fringe voices. These are leaders within major conferences sounding warnings about the system they now operate within. Rutgers: A Case Study in Structural Deficits Rutgers provides one of the clearest examples of the growing financial strain inside major conference athletics. The university reportedly posted a $78 million athletic deficit during the 2024–25 fiscal year. Since joining the Big Ten, Rutgers has accumulated more than $500 million in total athletic losses. Those deficits do not simply disappear. They are typically offset through institutional subsidies and increasingly through rising student fees. In practical terms, many students are being asked to help fund what is rapidly evolving into a professionalized sports model — regardless of whether they benefit from or even follow those programs. Passing the Hat to Fans Financial stress is not limited to Rutgers. Florida State athletics carries a debt of over $400M while Penn State's exceeds $500M. Schools like Arkansas have intensified fundraising efforts, openly soliciting donations from everyday, working-class fans to support athlete compensation and recruiting collectives. When major SEC programs are asking fans to fund payroll-style athlete compensation, it raises serious questions about the sustainability of the current model. The House Settlement: A System Schools Helped Create — But May Not Afford The revenue-share framework largely stems from the House settlement, which was heavily supported by both the NCAA and power conference leadership. Their rationale for the settlement was to bring stability to the evolving NIL marketplace and reduce litigation risk. Instead, it has accelerated a spending arms race that many schools are now discovering they cannot sustain in addition to concerning short-sighted consequences (and continued litigation specifically related to athletes to gain additional eligibility and related compensation). And when athletic departments are forced to cut costs, history suggests those cuts rarely impact football — the primary revenue engine. Instead, Olympic and non-revenue sports often become the first casualties. Scholarship opportunities shrink. Rosters are trimmed. Entire programs disappear. For many athletes, particularly in sports outside football and men’s basketball, the opportunities that college athletics has historically provided are already being significantly reduced. The Timing Could Not Be Worse for Higher Education The financial pressure on college athletics is colliding with broader economic challenges facing universities nationwide. Higher education institutions are already confronting what is widely known as the demographic cliff — a projected decline in the number of college-age students over the coming years. At the same time, federal funding streams are tightening, and international enrollment patterns are becoming less predictable. International students have historically played a critical role in supporting university budgets, as they often pay full tuition rates. Despite these mounting pressures, many universities are doubling down on an increasingly expensive athletics model that depends heavily on subsidies and external fundraising. A Familiar Economic Pattern The structure beginning to emerge in college sports mirrors trends seen in other industries. Massive data center expansions across the country have driven corporate growth, but they have also contributed to rising electricity costs that are often passed along to everyday consumers. Similarly, college athletics is increasingly shifting financial burden onto students, fatigued donors and fans. A System at a CrossroadsCollege athletics has never been more visible. It has never generated more revenue. Yet it has also never appeared more financially fragile, structurally unequal or careening off the rails of its intended purpose. The central question is no longer whether the system will face reform. The real question is how many student-athletes, Olympic sports, and educational institutions will be compromised before enlightened reform occurs. If current trends continue, the greatest risk is not simply financial imbalance. The greater risk is that college athletics could drift further away from its educational mission — and toward a model that fewer schools can realistically afford to sustain.
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 A recent Yahoo Sports report detailing LSU’s pursuit of transfer quarterback Brendan Sorsby reinforces long-standing concerns about the shortsighted and incompetent approach of the NCAA regarding the NIL and revenue-share ecosystem — and where it is headed.
At first glance, the numbers are eye-catching. Multi-million-dollar “marketing guarantees,” sophisticated deal structures, and the involvement of multimedia rights partners suggest a professionalized marketplace finally taking shape. But beneath the surface, the system increasingly resembles a house of cards. Unapproved Contracts and Unclear Authority One of the most concerning realities is that many NIL and revenue-share agreements are being discussed, promised, and relied upon before approval by the College Sports Commission’s NIL Go clearinghouse. The NCAA created the College Sports Commission for the stated purpose of ensuring that compensation aligns with legitimate services provided and falls within acceptable market rates. In practice, this framework appears more likely to generate lawsuits than stability — though that analysis is better suited for an entirely separate dissertation. When deals move faster than oversight, the risk is obvious. If contracts fail to meet Commission standards, schools and athletes could face eligibility issues, enforcement actions, or litigation — outcomes that were entirely predictable when the regulatory framework was created. Compensation Detached From Services Another structural flaw is valuation. Reported NIL figures often appear to significantly exceed what the Commission has indicated are reasonable rates for actual marketing, promotional, or endorsement services. When compensation becomes untethered from verifiable value, scrutiny is inevitable. And when oversight exists but is bypassed or delayed, enforcement is no longer theoretical — it becomes a matter of timing. Athletes, meanwhile, are left exposed to risks they did not create and cannot control. The Multimedia Rights Assumption Perhaps the most under-examined issue is revenue sustainability. Many NIL packages are now routed through multimedia rights partners or future-facing revenue models. The assumption is that these entities will generate sufficient incremental income to fund massive guarantees. But what happens if they don’t? If projected revenues fall short, history suggests the financial risk will not be absorbed by institutions. Instead, it will fall on athletes through reduced payments, clawbacks, or contract disputes. A System Built on Assumptions What emerges is a model built on shaky assumptions:
That is not a stable foundation. It is a house of cards. If college sports is truly moving toward a professionalized model, it must also embrace professional standards: pre-approved contracts, transparent valuation, standardized terms, and real representation for athletes before commitments are made — not after. Until then, both athletes and institutions remain exposed in a system racing ahead of its own rules. Categories and Tags: College Athletics Student-Athlete Rights CSC College Sports Commission Athlete Advocacy Due Process Fair Play NIL College Athletic Recruiting College Recruiting Advisors recruiting experts sports recruiting Damon Wilson NIL lawsuit college athlete contracts NIL contract protections liquidated damages NIL NIL transfer penalties Georgia football NIL athlete representation recruiting standardized athlete contracts NIL injury clauses college football recruiting advice athlete contract negotiation unfair NIL contracts college sports hypocrisy coaching carousel movement RecruitU athlete advisory NIL collectives contract terms Power 4 NIL rules college transfer penalties lower-tier conference NIL deals  The announcement that Georgia is seeking nearly $400,000 from former defensive end Damon Wilson after he transferred to Missouri has pulled back the curtain on an issue that has existed for far too long. Georgia is enforcing a liquidated damages clause in Wilson’s $500,000 NIL deal, even though he reportedly received only a small portion of that amount before leaving. What this situation really highlights is that college athletes are being held to professional-level penalties without being given professional-level protections. COACHES MOVE FREELY, ATHLETES PAY THE PRICE This news comes during one of the busiest coaching-movement seasons in recent memory highlighted by the Lane Kiffin circus. Coaches are leaving for new jobs, being fired, or negotiating their way out of contracts with little to no penalty. In many cases, they are paid to leave or rewarded with raises to join their next program. Meanwhile, an athlete like Damon Wilson faces six-figure penalties simply for transferring to another school. The contrast could not be more stark. THIS PROBLEM EXISTS WELL BEYOND POWER 4 PROGRAMS A common misconception is that these extreme contract terms only show up at Power 4 schools. In reality, the same issues are appearing across:
Predatory or one-sided terms are not a P4 problem—they are a college athletics problem. THE REAL ISSUE: ONE-SIDED CONTRACTS WITH NO NEGOTIATION POWER Most NIL, roster, and revenue-share contracts are not negotiated. They are presented to athletes after they have committed, after they have signed, or after they have enrolled. By the time the contract appears, the athlete’s leverage is gone. Common issues include:
ATHLETES NEED STANDARDIZED CONTRACTS AND COLLECTIVE BARGAINING If colleges want to enforce professional-style penalties, then they need to adopt professional-style protections. That includes:
WHAT WE DO AT RECRUITU At RecruitU, we refuse to let families walk blindly into these traps. We review, negotiate, and redline every contract our athletes are asked to sign, including roster agreements, NIL deals, and revenue-share contracts. Our policy is simple: If a college or collective refuses to agree to fair and balanced terms for the athlete, we recommend that the athlete go elsewhere. We will not compromise on athlete protection or long-term welfare. CONTRACTS MUST BE PART OF THE RECRUITING PROCESS Another major flaw in the current system is that athletes typically receive their contracts only after committing or enrolling. No professional athlete would ever agree to play for a team without seeing the contract first. College athletes should receive draft contracts during the recruiting process, before making any decisions. BOTTOM LINE The Damon Wilson lawsuit is not an isolated case. It reflects a broken system affecting athletes at every level—from the Power 4 to lower-tier conferences. The least-protected individuals in the system carry the greatest risks and the harshest penalties. Until there is:
The system can evolve, but only if athletes receive the protections they truly deserve. Categories and Tags:
College Athletics Student-Athlete Rights CSC College Sports Commission Athlete Advocacy Due Process Fair Play NIL College Athletic Recruiting College Recruiting Advisors recruiting experts sports recruiting Damon Wilson NIL lawsuit college athlete contracts NIL contract protections liquidated damages NIL NIL transfer penalties Georgia football NIL athlete representation recruiting standardized athlete contracts NIL injury clauses college football recruiting advice athlete contract negotiation unfair NIL contracts college sports hypocrisy
The NCAA’s newly created College Sports Commission (CSC) recently sent a participation agreement to colleges — and its terms should alarm anyone who cares about fairness in college athletics. One provision in particular would block athletes from pursuing legal action to challenge CSC rulings, including decisions that restrict or deny NIL income opportunities. What’s at Stake The CSC is positioned as the NCAA’s new enforcement arm. However, the participation agreement would bar both athletes and schools from seeking legal recourse. It requires that:
– Ineligibility for post-season competition in the affected sport(s) Even more concerning: athletes have no representation or advocate involved in negotiating these terms, continuing a long-standing pattern in college sports. Decisions that govern their eligibility, careers, and future income are being made without their voice at the table. Why This Matters This is not simply an attempt to prevent frivolous lawsuits. These provisions:
Student-athletes should not have to choose between the opportunity to compete and their fundamental right to fair treatment under the law — especially when the system governing them is created without their participation. The Question We Should All Be Asking Should any sports governing body have the power to take away an athlete’s access to the legal system — particularly when athletes are excluded from negotiating the rules that bind them? Categories and Tags:
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Subject matter: Athletic recruiting, college athletic scholarships, college athletic recruiting, connect with college coaches, playing sports in college, get recruited for sports, NCAA recruiting, athletic scholarship, recruiting process, recruiting experts, sports recruiting, recruiting advice, recruiting tools, college coaches, college recruiters, college athlete, sports scholarships, NCAA recruiting, athletic recruiting, athletic scholarships, NCAA scholarships, sports scholarships, college sports recruiting, college athletic recruiting, college recruiting services, college athletic recruiting services, college sports recruiting services, college sports recruiting experts, how to get recruited to play college sports, NCAA transfer portal, how to get an athletic scholarship, how to get a college sports scholarship, sports recruiting, NCAA House Settlement, NCAA roster caps, colleges closing
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What is Your Retention Strategy?
As someone who regularly meets with current and prospective high school clients—administrators, coaches, and athletic directors—I’ve seen a growing and concerning trend: the increasing number of student-athletes transferring schools, often after being recruited or courted by other high schools or prep programs.
What used to be an occasional occurrence has become a regular part of the high school athletic landscape. Families are being told that transferring will increase their child’s college recruiting opportunities, expose them to higher levels of competition, or provide better access to scholarships. While some of these moves are made thoughtfully, many are driven by misleading promises or misconceptions about what truly helps athletes succeed.
The New Reality: Recruiting Among High Schools
More and more, talented athletes are being actively recruited by other programs—sometimes subtly, sometimes overtly. Coaches, boosters, or even third-party trainers may suggest that a move could lead to more exposure or an easier path to college athletics.
Unfortunately, these decisions often come with consequences:
- Students lose academic continuity and stability.
- Relationships with teachers, coaches, and teammates are disrupted.
- Eligibility and compliance issues can arise—sometimes making an athlete ineligible for a full season.
- And in many cases, the athlete’s role actually decreases after transferring to a team already stocked with top-level talent.
Beyond the internal effects, frequent transfers also impact the public perception of the school the athlete leaves behind. When multiple players transfer out, it can create an impression—fair or not—of instability, weaker coaching, or limited opportunity. This perception can undermine the school’s reputation and make it harder to attract and retain both students and future athletic talent.
For schools, this dynamic has created a new layer of complexity. They invest in developing student-athletes, only to see them leave before their peak seasons. It’s not just a competitive issue; it affects school culture, morale, brand perception, and long-term program planning.
The Academic and Athletic Tradeoff
The promise of more playing time or greater exposure can overshadow the reality that frequent transfers often hurt long-term development. Adjusting to new academic environments, team cultures, and expectations can take months.
Moreover, college recruiters are increasingly aware of this trend—and many view excessive movement as a red flag. Stability, leadership, and loyalty are qualities that college programs value just as much as athletic performance.
How College Recruiting Guidance Increases Retention
One of the most effective ways to address this issue is through structured, professional college recruiting guidance—the kind that builds trust, clarity, and long-term focus for both athletes and their families.
At RecruitU, our process is designed not only to help student-athletes achieve successful college outcomes, but also to help high schools retain their talent by providing reassurance, structure, and expertise.
Here’s how our program adds value and stability:
- 1. Establishing Mentorship and Trust
We form authentic, long-term relationships with each student-athlete and their parents—grounded in respect, mentorship, and transparency. Our advisors become trusted mentors who help families understand the recruiting landscape and make informed, confident decisions without chasing unnecessary transfers. - 2. Expert College-Level Insight
Our recruiting evaluations are performed by current and former college coaches, bringing real-world expertise and credibility. These experts assess both athletic and academic potential, ensuring that college recommendations align with the student’s academic performance, preferred major, and long-term career goals. - 3. Holistic, Personalized College Matching
We go beyond athletic ability to identify true college fits—academically, athletically, and personally. This holistic approach ensures families see realistic, exciting options that match their student’s full profile, not just athletic potential. - 4. Strategic Self-Marketing and Exposure
We teach athletes how to self-market strategically to the right programs. By focusing on proven communication approaches, messaging and outreach to matching colleges, athletes learn how to drive their own recruiting process in an effective and credible way—often eliminating the perceived need to transfer for exposure. - 5. Leveraging College Coach Networks
Our team’s background as college coaches gives us unique access and credibility. We leverage those peer relationships to generate real recruiting interest quickly, connecting athletes directly to decision-makers and programs that align with their abilities and goals. - 6. Realistic, Early Planning
Our process helps athletes and parents get focused and realistic about their college recruiting prospects early. With a clear, data-based plan, families are less likely to panic or chase quick fixes like transferring schools. - 7. Credibility, Confidence, and Commitment
By developing a transparent and consistent relationship, we create confidence in the process—for the athlete, parents, and school. When families trust the guidance they’re receiving, they’re far more likely to stay at their current school, work within its programs, and focus on long-term success rather than short-term moves.
A Differentiator That Helps Schools Retain and Attract Students
Beyond retaining their current athletes, our recruiting guidance services give partner schools a clear competitive advantage in attracting new students.
Families evaluating schools increasingly ask, “How will this school help my child navigate the college recruiting process?” Schools that can confidently point to a professional, college-level recruiting guidance program immediately stand out.
By offering a structured, credible support system—anchored by college coaches with real recruiting experience—our partner schools demonstrate a value-added differentiator that sets them apart from competitors who don’t provide this level of service. This not only strengthens retention but also becomes a powerful enrollment and marketing tool, reinforcing the school’s reputation for stability, leadership, and student success.
A Call for Balanced Guidance
The solution isn’t preventing athletes from exploring opportunities—it’s educating and empowering them to make thoughtful choices. When families see a clear, professional recruiting plan in place, the impulse to transfer for “better exposure” dramatically decreases.
At RecruitU, we’ve seen time and again how consistent, informed guidance builds stability, confidence, and trust—protecting both the athlete’s future and the integrity and reputation of the school’s program.
Partner With RecruitU
If your school is seeing more athletes transfer out or you want to strengthen your retention and recruitment strategy, we can help. RecruitU partners with schools to deliver college-level recruiting guidance, athlete mentorship, and family education that build confidence, clarity, and results.
Let’s start a conversation about how we can help your school retain top talent, attract new students, and elevate your reputation among families and colleges alike.
□ Contact us today to learn more about partnering with RecruitU.
Subject matter: Athletic recruiting, college athletic scholarships, college athletic recruiting, connect with college coaches, playing sports in college, get recruited for sports, NCAA recruiting, athletic scholarship, recruiting process, recruiting experts, sports recruiting, recruiting advice, recruiting tools, college coaches, college recruiters, college athlete, sports scholarships, NCAA recruiting, athletic recruiting, athletic scholarships, NCAA scholarships, sports scholarships, college sports recruiting, college athletic recruiting, college recruiting services, college athletic recruiting services, college sports recruiting services, college sports recruiting experts, how to get recruited to play college sports, NCAA transfer portal, how to get an athletic scholarship, how to get a college sports scholarship, sports recruiting, NCAA House Settlement, NCAA roster caps, colleges closing
George White Joins PREP Athletics Podcast: What Families Need to Know About College Recruiting
10/9/2025
We’re excited to announce that RecruitU Founder George White recently appeared on the PREP Athletics Podcast with host Cory Heitz to discuss the new realities of the college recruiting landscape.
🎙️ In this insightful episode, George and Cory dive deep into topics that every student-athlete and family should understand, including:
From Harvard to the NBA: A Unique Perspective on Recruiting
George brings a rare and well-rounded perspective to the conversation. Having played at Harvard, then coaching at the Division III, Division II, Division I, and NBA G-League levels, he has seen firsthand what it takes to succeed at every stage of the game.
Now, through RecruitU, he helps families navigate the complex and often confusing recruiting process—matching athletes with colleges that truly fit their goals and potential.
Key Takeaways from the EpisodeIn this episode, George shares invaluable recruiting insights, including:
🎧 Listen to the full episode here:
👉 PREP Athletics Podcast – George White of RecruitU
🎙️ In this insightful episode, George and Cory dive deep into topics that every student-athlete and family should understand, including:
- How to recruit the recruiters and stand out in today’s competitive environment
- Finding the best-fit college—athletically, academically, and financially
- Navigating the evolving landscape with NIL (Name, Image, and Likeness) rules
- Understanding the impact of the House lawsuit and assessing the financial stability of athletic programs
From Harvard to the NBA: A Unique Perspective on Recruiting
George brings a rare and well-rounded perspective to the conversation. Having played at Harvard, then coaching at the Division III, Division II, Division I, and NBA G-League levels, he has seen firsthand what it takes to succeed at every stage of the game.
Now, through RecruitU, he helps families navigate the complex and often confusing recruiting process—matching athletes with colleges that truly fit their goals and potential.
Key Takeaways from the EpisodeIn this episode, George shares invaluable recruiting insights, including:
- What separates successful recruits from the rest
- The most common mistakes players and parents make
- How to evaluate whether a program is genuinely the right fit
- Why long-term development and academics matter more than hype or rankings
- This conversation will open your eyes to what really matters when getting recruited—and how to make smarter, more informed choices for your future.
🎧 Listen to the full episode here:
👉 PREP Athletics Podcast – George White of RecruitU
The landscape of college athletics has shifted dramatically with the introduction of Name, Image, and Likeness (NIL) rights and revenue share opportunities. Particularly in high-revenue sports such as football and basketball, athletes are now permitted to receive compensation. However, this new system comes with significant caveats, as colleges are requiring athletes to sign legally binding agreements in order to receive such benefits.
No Unified Standards
One of the most troubling aspects of the current NIL and revenue-sharing framework is the lack of a standardized policy across the NCAA. Without a collective bargaining union or clear national guidelines, individual colleges have the freedom to draft their own agreements—many of which are heavily skewed in favor of the institution.
Problematic Contract Terms
Several clauses in these agreements have raised red flags:
Institutional Control Over Athlete Autonomy
These contracts are frequently drafted by university legal teams focused on minimizing liability and maximizing control. As a result, agreements are often long, complex, and filled with provisions that favor the school. The imbalance leaves players with limited recourse or negotiating power.
Advice for Recruits
Recruited athletes should not commit to any college without first requesting a copy of its standard NIL and revenue-sharing agreement. It is crucial to have the document reviewed by a sports contract or legal expert. If concerning terms are identified and the school refuses to revise them, recruits should seriously consider eliminating that institution from their list.
The NIL and revenue share era presents exciting opportunities, but athletes must remain vigilant to ensure their rights, health, and future are protected.
No Unified Standards
One of the most troubling aspects of the current NIL and revenue-sharing framework is the lack of a standardized policy across the NCAA. Without a collective bargaining union or clear national guidelines, individual colleges have the freedom to draft their own agreements—many of which are heavily skewed in favor of the institution.
Problematic Contract Terms
Several clauses in these agreements have raised red flags:
- Liquidated Damages Clauses: These clauses often grant the school broad rights if the athlete chooses not to renegotiate or renew the agreement, imposing harsh penalties.
- Injury and Illness Provisions: Perhaps the most alarming, some agreements allow the college to renegotiate or terminate contracts if a player suffers an injury or illness—even those sustained while playing their sport. This essentially permits schools to stop payments or drop injured athletes.
- Team-Related Fines: Athletes may face overly harsh fines for violations such as losing team equipment which far exceed the value of the transgression, adding financial risk and ambiguity.
- Unilateral Contract Extensions: Some agreements allow the school to extend a player's contract at its discretion, without input or negotiation with the athlete.
- Legal Counsel Limitations: Vague contract language may restrict an athlete’s future ability to seek legal representation, creating an imbalance in negotiation power.
Institutional Control Over Athlete Autonomy
These contracts are frequently drafted by university legal teams focused on minimizing liability and maximizing control. As a result, agreements are often long, complex, and filled with provisions that favor the school. The imbalance leaves players with limited recourse or negotiating power.
Advice for Recruits
Recruited athletes should not commit to any college without first requesting a copy of its standard NIL and revenue-sharing agreement. It is crucial to have the document reviewed by a sports contract or legal expert. If concerning terms are identified and the school refuses to revise them, recruits should seriously consider eliminating that institution from their list.
The NIL and revenue share era presents exciting opportunities, but athletes must remain vigilant to ensure their rights, health, and future are protected.
Include a highlight video in your introductory email to college coaches to provide them with a sense of your abilities and stimulate recruiting interest. It's important to provide the proper types of clips and components.
To review, make sure that your first 3 or 4 clips jump out at them and try to limit the full video to 90 seconds in length. Keep it relevant to your position or event. Make sure you also note your basic athletic and contact info including your name, school, height, weight, email address, and phone number.
As an example, here's a review of how to put together a highlight video for basketball as a point of reference for the level of detail required to use for your sport: For basketball highlights, know that catch and shoot three pointers, free throws, layup lines and break away layups are filler and a waste. Show your shot creativity and shot making skills. Address situations where you are creating shots for teammates. Add a piece where you are displaying athleticism on defense. More and more coaches are asking for EVERY shot a player takes and video platforms such as huddle provide that capability. They want to see form, release point and release time as well as finishing ability. They want to see reads of defenses such as off-ball screens in delivering pocket passes or pops to the weak side. Those clips serve as an introduction to the video and then full game video with stats must accompany it. Beware that If you create a highlight film with every one of your made three pointers or assists, they will know the truth as soon as they get the full film.
If you're still unsure of what to include, reach out and get from us or other college coaches in your sport or contact me for a free 30 minute expert consultation.
To review, make sure that your first 3 or 4 clips jump out at them and try to limit the full video to 90 seconds in length. Keep it relevant to your position or event. Make sure you also note your basic athletic and contact info including your name, school, height, weight, email address, and phone number.
As an example, here's a review of how to put together a highlight video for basketball as a point of reference for the level of detail required to use for your sport: For basketball highlights, know that catch and shoot three pointers, free throws, layup lines and break away layups are filler and a waste. Show your shot creativity and shot making skills. Address situations where you are creating shots for teammates. Add a piece where you are displaying athleticism on defense. More and more coaches are asking for EVERY shot a player takes and video platforms such as huddle provide that capability. They want to see form, release point and release time as well as finishing ability. They want to see reads of defenses such as off-ball screens in delivering pocket passes or pops to the weak side. Those clips serve as an introduction to the video and then full game video with stats must accompany it. Beware that If you create a highlight film with every one of your made three pointers or assists, they will know the truth as soon as they get the full film.
If you're still unsure of what to include, reach out and get from us or other college coaches in your sport or contact me for a free 30 minute expert consultation.
Author
Our Founder, George White was a Head Coach at both the Division II and DIII levels and served as an assistant at the DI level. A former college athlete, he was Co-Captain of the Harvard basektball Team. His full bio can be found here:
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